Physical Culture Press was started in 2006 when we made our first dvds to accompany the Focus on Flexibility professional continuing education workshops.That same weekend, we also recorded our first kettlebell exercise video as an aid for those in Kettlebell Bootcamp NYC classes. The accompanying book- Low Tech High Effect Fitness for the People was printed soon after.
Everything we do at Physical Culture Press, whether it is professional continuing education or health, fitness, exercise information for the consumer is based on principles and developing physical literacy. You’ll never hear us say “six pack abs”, “bikini body”, “blast your ____”, or similar ubiquitous fitness phrases. We believe in developing a sound mind in a sound body. Mens sana in corpora sano.